Creative concepts, products or practices that have not been adopted before and that are intended to be useful.
Adaptation of products and services to individual customer needs. Features of product are modified to meet specific requirements.
Businesses use segmentation to understand potential customers and business operations. It’s the process of dividing potential customers into distinct groups, rather than treating...
Recognition Rewards are perks offered to employees for a job well done.
Focusing on positive implications of solving a problem can aid in finding sustainable solutions, while a problem-oriented mindset triggers stress and tunnel vision, leading to ineffective solutions.
Learn about crowdsourcing and how it has become a vital part of generating ideas, problem-solving and product development.
Learn about the benefits of Orange's crowdsourcing platform, Imagine, in capturing fresh ideas and building a community of passionate users for innovation.
Learn how to create cool and creative names for new products using these eight creative thinking questions.
Use this as a collaboration hub for your innovations, where the right people and the right information come together and communicate.