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The Digital Transformation Playbook

Every business begun before the Internet now faces the same challenge: How to transform to compete in a digital economy? Rethink your business for the digital age.

Rethink your business for the digital age. Rogers shows why traditional businesses need to rethink their underlying assumptions in five domains of strategy - customers, competition, data, innovation, and value. He reveals how to harness customer networks, platforms, big data, rapid experimentation, and disruptive business models - and how to integrate these into your existing business and organization.

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