Early Adopters

Early Adopters are the second group, after Innovators, to use new products, influencing its market acceptance and further diffusion.

More Innovation Glossaries

Test and Learn

An approach used by companies to test new ideas on small subset and learn from these tests before scaling to the public

Partnerships

The act of carrying on a commercial project with partners

Actionable Ideas

Actionable ideas are practical, concrete concepts ready for implementation to drive progress and solve problems.

Top Early Adopters Resources

Exploring Diffusion and Adoption for Innovation – Part 1

Exploring Diffusion and Adoption for Innovation – Part 1

Diffusion and adoption theories suggest that the future of innovation lies in people and product differences. Understanding the theories can improve adoption rates, and commercialization stages have to be focused on.

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