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The subject of "design thinking" is the rage at business schools, throughout corporations, and increasingly in the popular press-due in large part to the work of IDEO, a leading design firm, and its celebrated CEO, Tim Brown, who uses this book to show how the techniques and strategies of design belong at every level of business.
The myth of innovation is that brilliant ideas leap fully formed from the minds of geniuses. The reality is that most innovations come from a process of rigorous examination through which great ideas are identified and developed before being realized as new offerings and capabilities.
Change by Design explains design thinking, the collaborative process by which the designer's sensibilities and methods are employed to match people's needs, not only with what is technically feasible, but what is viable to the bottom line. Design thinking converts need into demand. It's a human-centered approach to problem solving that helps people and organizations become more innovative and more creative.
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The Design Thinking Playbook has been translated in more than a dozen languages and is packed with solutions and is highly visualized to explore the digitized future by using Design Thinking.
In his award winning book, Beyond the Obvious, McKinney dispels the myth that you have to be born with the gift of creativity and innovation.
Our health care system is in critical condition. Now more than ever, the industry needs a shot in the arm. It needs The Innovator’s Prescription, the nowclassic approach to efficient, affordable health care.
This book shows you the way. Youll learn how to be more productive, how to get exposure without breaking the bank, and tons more counterintuitive ideas that will inspire and provoke you.
To remain competitive in today’s marketplace, companies must adopt a culture of customer-centric practices that focus on outcomes rather than outputs.