This book is designed to provide the body of knowledge (BoK) required by candidates studying for PDMA’s New Product Development Professional certification examination (NPDP). The book covers the fundamental principles of product innovation and product management, which can be applied to a wide range of product and service industries. It is intended to provide the basis for ongoing learning and continuous improvement, both for individuals and their organizations. This book focuses on the fundamental principles that underpin successful product innovation and product management across a broad range of industries and individual organizations. Throughout the book, we endeavor to provide relevant examples of the specific ways in which these fundamental principles are applied to a range of product and service situations.