This book investigates and highlights a set of proactive strategies aimed at generating sustainable competitive advantage. It thereby focuses on three sources of pharmaceutical innovation.
The four lenses of innovation review - Ever wonder where big, breakthrough ideas come from? Author Rowan Gibson identifies four key business perspectives that will enable you to discover groundbreaking opportunities for innovation.
Most intrapreneurs recognise that innovation can’t be carried out as a series of oneoff projects but that innovation has to happen continously. How can we achieve this?
