Design Thinking for Beginners

Professor Rogers explains how new ideas spread via communication channels over time. Such innovations are initially perceived as uncertain and even risky.

This report presents the synthesised findings from 15 case studies to define and understand what successful innovation looks like in the humanitarian sector.

This is a playbook for winning. Lafley and Martin have created a set of five essential strategic choices that, when addressed in an integrated way, will move you ahead of your competitors.