Experiencing Design: The Innovator’s Journey

Experiencing Design: The Innovator’s Journey
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Ultimately, innovators need to be someone new to create something new. This book shows you how to use design thinking to make this happen.

In daylong hackathons, design thinking seems deceptively easy. On the surface, it involves a set of seemingly simple activities such as gathering data, identifying insights, generating ideas, prototyping, and experimentation. But practiced at a superficial level, even great design tools don’t go deep enough to create the shifts in mindset and skillset that are required to achieve transformational impact. Going deep with design requires more than changing the activities of innovators it involves creating the conditions that shape who they become. Individuals become design thinkers by experiencing design.
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