The degree to which a good, service, or business model adequately meets the demand of a market audience.
Local innovation refers to methods of creating innovation within a specific group, company, or location rather than a global approach.
Knowledge is the kind of knowledge that is difficult to transfer but can be learned through interactions and on-the-job experience.
A customer persona is a fictional representation of a business’s ideal customer, based on data and research, to guide product development.
