To remain competitive in today’s marketplace, companies must adopt a culture of customer-centric practices that focus on outcomes rather than outputs. Companies that live and die by outputs often fall into the ’build trap,’ producing features to meet their schedule rather than meeting the needs of the customer. In this book, Melissa Perri, explains how the foundation for great product management can help companies solve real customer problems while achieving business goals. By understanding how to communicate and collaborate within a company structure, you can create a product culture that benefits both the company and the customer. You will learn product management principles that can be applied to any organization, large or small.