frenemies Book Cover

Frenemies

The epic disruption of the ad business (and Everything Else) - few industries have been affected as strongly by the digital age

Advertising and marketing touches on every corner of our lives, and is the invisible fuel powering almost all media. Complain about it though we might, without it the world would be a darker place. And of all the industries wracked by change in the digital age, few have been turned on its head as dramatically as this one has.
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