Monetizing Innovation: How Smart Companies Design the Product Around the Price

Monetizing Innovation: How Smart Companies Design the Product Around the Price
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Many companies have come to accept that a high failure rate, and the billions of dollars lost annually, is just the cost of doing business. Monetizing Innovations argues that this is tragic, wasteful, and wrong.

Many companies have come to accept that a high failure rate, and the billions of dollars lost annually, is just the cost of doing business.Monetizing Innovations argues that this is tragic, wasteful, and wrong.
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