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A story about a wildly imaginative company to reveal the strategies and secrets it uses to turn out hit after hit.
In his award winning book, Beyond the Obvious, McKinney dispels the myth that you have to be born with the gift of creativity and innovation.
A book explaining design thinking, the collaborative process by which the designer's sensibilities and methods are employed.
Meeting the Innovation Challenge offers a new way to look at creative leadership that integrates both leadership and management.
Edison famously said that genius is 1 percent inspiration, 99 percent perspiration. According to Belsky, the capacity to make ideas happen can be developed by anyone willing to develop their organizational habits.