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The Innovator's Dilemma

Understand how outstanding companies can do everything right and still lose their market leadership, or even disappear altogether.

The Innovator’s Dilemma is the revolutionary business book that has forever changed corporate America. Based on a truly radical idea - that great companies can fail precisely because they do everything right - this Wall Street Journal, Business Week and New York Times Business bestseller is one of the most provocative and important business books ever written. Entrepreneurs, managers, and CEOs ignore its wisdom and its warnings at their great peril.

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