Reframe Review - Why isn’t innovation happening? Why do you have UX issues? Why aren’t customers in love with your brand? Mona Patels book thinks it is because the problems are poorly defined.
Reframe shows how people have closed, biased perspectives and are not seeing the problem or opportunity space clearly. There’s not enough time spent and respect given to exploration, ideation, creativity, and the harder parts of the design process including evaluating, refining, and even failing. This all changes with reframing. Designing a new frame around the same circumstances allows new perspectives and ideas to emerge. Constantly seeing things with a new frame allows all problems to feel solvable and become opportunities for creative problem solving.
What are the best innovation books 2021?
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