Ever wonder where big, breakthrough ideas come from? How do innovators manage to spot the opportunities for industry revolution that everyone else seems to miss? Contrary to popular belief, innovation is not some mystical art thats forbidden to mere mortals. The innovation book "The Four Lenses of Innovation" thoroughly debunks this pervasive myth by delivering what we have long been hoping for: the news that innovation is systematic, its methodical, and we can all achieve it. By asking how the worlds top innovators Steve Jobs, Richard Branson, Jeff Bezos, and many others came up with their game-changing ideas, bestselling author Rowan Gibson identifies four key business perspectives that will enable you to discover groundbreaking opportunities for innovation and growth.
Other books on innovation promise the keys to innovation - this one delivers them. With a unique full-color design, though-provoking examples, and features like the 8-Step Model for Building a Breakthrough, The four lenses of innovation will teach you how to reverse-engineer creative genius and make radical business innovation an everyday reality inside your organization.
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