The Innovation Stack: Building an Unbeatable Business One Crazy Idea at a Time

The Innovation Stack: Building an Unbeatable Business One Crazy Idea at a Time
0

The Innovation Stack Review: From the cofounder of Square, an inspiring and entertaining account of what it means to be a true entrepreneur.

The Innovation Stack - From the cofounder of Square, an inspiring and entertaining account of what it means to be a true entrepreneur and what it takes to build a resilient, world-changing company In 2009, a St. Louis glassblowing artist and recovering computer scientist named Jim McKelvey lost a sale because he couldn’t accept American Express cards. Frustrated by the high costs and difficulty of accepting credit card payments, McKelvey joined his friend Jack Dorsey (the cofounder of Twitter) to launch Square, a startup that would enable small merchants to accept credit card payments on their mobile phones. With no expertise or experience in the world of payments, they approached the problem of credit cards with a new perspective, questioning the industry’s assumptions.

But just as Square was taking off, Amazon launched a similar product, marketed it aggressively, and undercut Square on price. For most ordinary startups, this would have spelled the end. Instead, less than a year later, Amazon was in retreat and soon discontinued its service. How did Square beat the most dangerous company on the planet? Was it just luck? These questions motivated McKelvey to study what Square had done differently from all the other companies Amazon had killed. He eventually found the key: a strategy he calls the Innovation Stack.

McKelvey's fascinating and humorous stories of Square's early days are blended with historical examples of other world-changing companies built on the Innovation Stack to reveal a pattern of ground-breaking, competition-proof entrepreneurship that is rare but repeatable.

As an Amazon Associate we earn from qualifying purchases.
Visit Website

Topics

Reviews

Be the first one to leave a review!

Contributor

Related Books

Loading more...
Join the AI Hackathon and win $500 >>

Your account has been created!

You can vote for the resources!
Help others find the best innovation resources by upvoting.

NO RESOURCES YET
Placeholder

Add your first resource by clicking on any collect button.

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
Add "Item"
Add Item

Collections are a way to save and organize resources. Many people use collections to save inspiration for future use or for inspiration. You can create as many collections as you like.

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
Join the RGI Challenge and win $500 >>