The Jobs To Be Done Playbook (JTBD) helps organizations turn market insight into action.
Like it or not, there’s one problem every company will inevitably confront: how do I innovate successfully? In this book we lay out the industry-tested Innovation-Led Growth framework.
Each section gives a simple introduction to the method and describes Nesta’s work in relation to it. In each case we have also provided a link to further relevant resources.
This book provides a comprehensive examination of process innovations occurring in the global fashion industry, with a focus on fashion brands from USA, Italy, and Japan.
