The Jobs To Be Done Playbook (JTBD) helps organizations turn market insight into action.
Ultimately, innovators need to be someone new to create something new. This book shows you how to use design thinking to make this happen.
Made to Stick review - This book shows us the vital principles of winning ideas—and tells us how we can apply these rules to making our own message.
Moore shows that in the Technology Adoption Life Cycle there is a vast gap between the early adopters and the early majority. The challenge for innovators and marketers is to narrow this gap.
