The Jobs To Be Done Playbook (JTBD) helps organizations turn market insight into action.
Average Joe: Be the Silicon Valley Tech Genius - The book covers numerous tech entrepreneurial founders and software developers, and the exciting brands or products that they created.
Use the Value Proposition Design to create compelling products and services your customers need and want to buy.
Alchemy: HOW DOES MAGIC HAPPEN? The Ogilvy advertising legend--’one of the leading minds in the world of branding’ (NPR)--explores the art and science of conjuring irresistible products and ideas.
