The Jobs To Be Done Playbook (JTBD) helps organizations turn market insight into action.
Learn what your customers really want. It's about testing your vision continuously, adapting and adjusting.
In his award winning book, Beyond the Obvious, McKinney dispels the myth that you have to be born with the gift of creativity and innovation.
Learn about where ideas come from the true history of ideas, why most people dont like ideas, how great managers make ideas thrive and the importance of problem finding.
