The Jobs To Be Done Playbook (JTBD) helps organizations turn market insight into action.
The fullest account yet of the rise of one of the most profitable, most powerful, and oddest businesses the world has ever seen.
How to Get Ideas shows you - no matter your age or skill, your job or training - how to come up with more ideas, faster and easier.
Inside Your Customer’s Imagination - Organizations need to offer customers breakthrough products, services, and solutions to effectively compete in today’s innovation-hungry economy.
