The Jobs To Be Done Playbook (JTBD) helps organizations turn market insight into action.
Building on his national bestseller The Rational Optimist, Matt Ridley chronicles the history of innovation, and how we need to change our thinking on the subject.
The great secret of our time is that there are still uncharted frontiers to explore and new inventions to create.
Examine issues regarding the collaborative use of Intellectual Property and its impact in the innovation process.