BooksBreadcrumb placeholder iconThe Jobs To Be Done Playbook

The Jobs To Be Done Playbook

The Jobs To Be Done Playbook
2

The Jobs To Be Done Playbook (JTBD) helps organizations turn market insight into action.

The Jobs To Be Done Playbook (JTBD) helps organizations turn market insight into action.
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Customer Persona
Customer-Focused Innovation
How to Innovate
Value Proposition

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