The Medici Effect: What Elephants and Epidemics Can Teach Us About Innovation

The Medici Effect shows how breakthrough ideas most often occur when we bring concepts from one field into a new, unfamiliar territory.

Why do so many innovative insights come from people with little or no related experience? Charles Darwin was a geologist when he proposed the theory of evolution. And it was an astronomer who explored what happened to the dinosaurs. Frans Johansson's The Medici Effect shows how breakthrough ideas can occur when we bring concepts from one field into a new, unfamiliar territory, and offers examples on how we can turn the ideas we discover into path-breaking innovations.

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