The Myths of Innovation

The Myths of Innovation

Learn about where ideas come from the true history of ideas, why most people dont like ideas, how great managers make ideas thrive and the importance of problem finding.

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More Innovation Books

Diffusion of Innovations

Diffusion of Innovations

Professor Rogers explains how new ideas spread via communication channels over time. Such innovations are initially perceived as uncertain and even risky.

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Beyond The Obvious

Beyond The Obvious

In his award winning book, Beyond the Obvious, McKinney dispels the myth that you have to be born with the gift of creativity and innovation.

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Blue Ocean Strategy

Blue Ocean Strategy

Challenge everything you thought you knew about the requirements for strategic success and use this book as a handy tool.

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