The Five Stages of Innovation: Ideation, Screening, Experimenting, Commercializing, and Scaling.
Growth differentiation: Strategy to distinguish a product or service by unique features to drive business expansion.
The specific problem that motivates the search for a new solution.
Innovation ROI is the financial return from investments in new methods, products, or ideas, relative to the costs of the innovation.
Learn how to make idea sourcing sustainable with a sound process. Pam Didner explains how Dell and Starbucks keep cultivating innovative ideas for the long-term.