The author of the bestselling The Art of Innovation reveals the strategies IDEO, the worldfamous design firm, uses to foster innovative thinking throughout an organization and overcome the naysayers who stifle creativity.
A playbook to turn your business into an innovation engine.
The most comprehensive, global guide to business model design and innovation for academic and business audiences.
Many companies have come to accept that a high failure rate, and the billions of dollars lost annually, is just the cost of doing business. Monetizing Innovations argues that this is tragic, wasteful, and wrong.