End-users are the final consumers who use the product or service in its intended environment.
Crowdsourcing is the practice of obtaining ideas, services, or content for a common goal by enlisting contributions from a large group of people, typically via an online platform.
Idea validation is the process of testing a concept to assess its potential for success and feasibility in the market.
The innovation process is a series of steps for translating ideas into marketable products, services, or methods that drive value creation.
