End-users are the final consumers who use the product or service in its intended environment.
Filtering in innovation: Process of narrowing down ideas based on criteria for potential success and feasibility.
A funnel represents the journey potential customers go through, from first contact to final purchase, narrowing at each conversion phase.
Mapping is used in the early phases of innovation to chart out different pathways to focus the innovative work. Can be used to document knowledge or the technological solutions in use.
