Equity: Ownership interest in a business, signifying a claim on assets and earnings.
Storytelling is the art of sharing a message in an engaging way, using narratives, emotions, and characters.
Developed as a unit, in such a way that it can be used individually to carry out a specific function; an independent whole, not depending on other parts.
Business Model Innovation involves redefining a company's value proposition and operations to create new revenue streams and competitive advantages.