A pivot is a fundamental change in a business model or a company’s direction under extreme or uncertain conditions.
Short-term, low-cost, low-risk test of an idea to prove its value. Used in business innovation and software development.
Agile Marketing: A flexible, data-driven approach prioritizing rapid iterations and customer feedback to optimize marketing strategies.
Three horizon framework comprises the three types of innovation: the core business over the short term, emerging opportunities, and potentially disruptive ideas.
