Influence: The capacity to affect others' behavior, development, or decision-making.
Loss aversion is the irrational tendency for humans to avoid losses at all costs. For example, we feel more pain from losing $100 than we do from gaining $100.
Innovation investment is the allocation of resources to develop new products, processes, or services enhancing competitive advantage.
The network of organizations, individuals, and resources that support and enable innovation. It includes the interplay between customers, businesses, governments and other stakeholders who influence the development of new products and services.
