Industry trends are prevailing developments that influence a sector's future direction.
Mapping is used in the early phases of innovation to chart out different pathways to focus the innovative work. Can be used to document knowledge or the technological solutions in use.
Time To Market: The period taken by a company from inception to the actual launch of a product or service. Also referred to as product time to market.
How to Innovate refers to the process of applying creative ideas to create valuable new products, services, or processes.