Industry trends are prevailing developments that influence a sector's future direction.
Pitfalls - An innovation project is not an easy task and requires a lot of energy, time, and money. On this long path to create/launch a new product or service, several things can go wrong
Creative destruction is the process where new innovations disrupt and replace outdated industries or products, fueling economic progress.
processes & methodologies to assess how trends will unfold to help you shape & inspire your future products, services and customer engagements.
