Industry trends are prevailing developments that influence a sector's future direction.
The Lean Startup method is a method of innovation that allows for the rapid development and launch of new products. It focuses on customer feedback, experimentation, and iterative product development.
Absorptive Capacity is a firm's ability to recognize, assimilate, and apply external knowledge for competitive advantage.
Critical capabilities are the essential skills and competencies a company must develop to thrive in its industry and market.
