A niche involves focusing your business on a segment of a market it can effectively reach and serve.
Vertical Integration is often referred to as a strategic move made by a company wanting to move from the production end to sales end.
The unique selling proposition or unique value proposition refers to a feature that makes a product or service truly unique and valuable.
Crowdsourced Innovation: Leveraging collective expertise from a large group to generate creative solutions and drive breakthroughs.