The dynamic with which something, such as technology, has been changing lately
Architectural innovation is the process of changing the way that components of a product or service are configured together to improve outcomes.
Lifecycle Management refers to the efficient monitoring and maintenance of a system or product. A product is continually iterated, developed, and improved based on an understanding of it's lifecycle.
The jobs-to-be-done theory is an approach to truly understand and cater towards customer needs.