Innovation is the creation and application of novel, value-adding solutions to relevant problems or opportunities.
Innovation Expertise: Skill in creating novel value by realizing new ideas that meet emerging needs or solve complex challenges.
Hybrid thinking means to be able to combine different ways of thinking and quickly switch between one and the other. Milan Guenther defines the term Hybrid Thinking as "the ability to integrate different ways of thinking, jump between them, and align them to work towards a universal goal".
A possibility due to a set of circumstances where new products, services, markets, channels and geographies can be explored.
