A method used to solve problems by focusing on the cause of a problem rather than the problem statement.
Concise definition
An approach used by companies to test new ideas on small subset and learn from these tests before scaling to the public
Co-design is a collaborative innovation approach that engages stakeholders from the beginning of the design process to create an end product or service that meets their needs and expectations.
Understand the concept and benefits of reverse brainstorming, a problem-solving technique that focuses on identifying the causes of the problem before finding solutions.
Learn how to discover breakthrough innovations by questioning assumptions and exploring unknown problems through the "six Ws" in reverse.
