A method used to solve problems by focusing on the cause of a problem rather than the problem statement.
Idea validation is the process of testing a concept to assess its potential for success and feasibility in the market.
Adoption is the uptake of new ideas or technologies by users within a market or organization.
Innovation Cycles: Iterative phases of ideation, development, and implementation leading to continuous improvement of products/services.
Understand the concept and benefits of reverse brainstorming, a problem-solving technique that focuses on identifying the causes of the problem before finding solutions.
Learn how to discover breakthrough innovations by questioning assumptions and exploring unknown problems through the "six Ws" in reverse.