The group of people at whom your products or services are aimed.
Innovation Ambition refers to an organization's aspirational goal to advance and implement pioneering ideas that drive transformation.
Red Ocean Strategy is a business approach focused on competing in an existing market by trying to outperform the competition. It is innovation in the same space as competitors, in the competitive red ocean full of sharks.
Ecosystem Innovation: The creation of novel value by leveraging interconnected networks of diverse organizations and stakeholders.