✅ Related keywords: value creation, customer empathy, design thinking
Innovation that focuses on the problems of the customers, and seeks to solve those problems in a way that would bring the most value to said customers. The best way to accomplish customer-focused innovation is to speak with the customers themselves about their problems, and learn to think like them during product development. Ideally, the customer should also be involved in product experimentation and prototyping. An example of a customer-focused innovation is Amazon's "Try Before You Buy" service, that allows Prime members shopping for clothes to try them on before purchasing them. This solves the problem of customers trying on clothes that might not fit after purchasing them.
More innovation terms explained.
Your account has been created!
You can vote for the resources!
Help others find the best innovation resources by upvoting.
Collections are a way to save and organize resources. Many people use collections to save inspiration for future use or for inspiration. You can create as many collections as you like.
Innovators need your help! Resource reviews help the rest of us make great decisions. Please describe your overall experience with this resource.