✅ Related keywords: integration, supply chain, business model
The ability of a company to integrate the innovative strengths of their partners into their supply chain and business model. An example of a company with extensive integrative competencies is Patagonia, who constantly integrates the innovations of other companies into their supply chain. For example, Patagonia is currently integrating Bureo's NetPlus, an innovative new clothing material made from discarded fishing nets, into their product lines.
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