Definition of Quantitative research

Quantitative research focuses on numerical data and often tries to find patterns and relationships in big sets of data. Statistics is thus used as a way to make sense of quantitative data and tries to find generalizable insights. The goal is thereby often to create a study that can be replicated thanks to its reliability. Quantitative research can be important for innovation purposes to, for example, understand the viability of a new product or service in a broader market.