Potential customers are those who have a need and can and will pay for a product or service.
Corporate innovation is the practice of implementing novel ideas within a company to create value and drive growth.
A contest where teams present their ideas to a panel of judges to win support for their ideas or inspire change within the company.
Discovery: The process of uncovering novel insights or ideas with potential value in an innovation context.
In his award winning book, Beyond the Obvious, McKinney dispels the myth that you have to be born with the gift of creativity and innovation.
