Potential customers are those who have a need and can and will pay for a product or service.
Innovation Consultancy: Advisory service that guides firms in generating and implementing novel solutions to enhance growth and efficiency.
Innovation and strategy term, relates to the existence of a common understanding on what to achieve in the future
Goal setting is the process of identifying desired outcomes and establishing measurable objectives to guide progress.
In his award winning book, Beyond the Obvious, McKinney dispels the myth that you have to be born with the gift of creativity and innovation.
