Potential customers are those who have a need and can and will pay for a product or service.
Companies that have grown large from company founders ambition and often focused on solving one or several related problems.
Lean deals with reducing waste and focusing on delivering value to the customers.
An approach used by companies to test new ideas on small subset and learn from these tests before scaling to the public
In his award winning book, Beyond the Obvious, McKinney dispels the myth that you have to be born with the gift of creativity and innovation.
