Potential customers are those who have a need and can and will pay for a product or service.
Connected Innovation is leveraging extensive networks to fuel collaborative advancement and shared value creation in business.
Relationships between businesses formed to pursue common opportunities that neither company could achieve alone.
Future Leaders are visionary individuals poised to navigate and shape tomorrow's organizational and societal transformations.
In his award winning book, Beyond the Obvious, McKinney dispels the myth that you have to be born with the gift of creativity and innovation.