Potential customers are those who have a need and can and will pay for a product or service.
Exploitation is using the current resources of the firm to improve innovations incrementally.
Follow Up: The act of engaging further after an initial interaction to advance a task or relationship towards a desired outcome.
Role models are people others look to as examples to draw inspiration, to learn new behaviors, and distinguish right from wrong.
In his award winning book, Beyond the Obvious, McKinney dispels the myth that you have to be born with the gift of creativity and innovation.
