Potential customers are those who have a need and can and will pay for a product or service.
A technique used by design thinkers to quickly test innovative ideas.documentation suggestions@author-based
The current state of things or existing state.
A problem-solving approach that involves exploring a problem from different angles and considering unconventional solutions.
In his award winning book, Beyond the Obvious, McKinney dispels the myth that you have to be born with the gift of creativity and innovation.
