Potential customers are those who have a need and can and will pay for a product or service.
Raw substances or parts used for producing final products.
Continuous Planning: An ongoing, iterative process for adaptable strategy formulation and resource allocation in dynamic business environments.
Creative tension is the gap between current reality and desired goals that fuels innovative problem-solving and idea generation.
In his award winning book, Beyond the Obvious, McKinney dispels the myth that you have to be born with the gift of creativity and innovation.
