Potential customers are those who have a need and can and will pay for a product or service.
Emerging markets are nations with economies progressing toward becoming advanced, characterized by rapid growth and industrialization.
Subject matter experts are the go-to people for particular topics, who provide specific insights and collaborate for better innovation results.
A type of innovation that involves generating a wide range of potential solutions to a problem, often by considering unconventional or unlikely approaches.
In his award winning book, Beyond the Obvious, McKinney dispels the myth that you have to be born with the gift of creativity and innovation.
