Potential customers are those who have a need and can and will pay for a product or service.
Global Innovation: The cross-border creation of novel solutions addressing worldwide needs and challenges.
A marketing innovation is the implementation of a new marketing method involving significant changes in product design or packaging, product placement, product promotion or pricing.
Philosophy where the main goal of the leader is to help the team reach their goals and do their best work.
In his award winning book, Beyond the Obvious, McKinney dispels the myth that you have to be born with the gift of creativity and innovation.
