Potential customers are those who have a need and can and will pay for a product or service.
First Principles: Fundamental concepts or assumptions used as the foundation for problem-solving, devoid of assumptions or analogies.
A lean-improvement method for identifying opportunities to streamline work processes.
End-users are the final consumers who use the product or service in its intended environment.
In his award winning book, Beyond the Obvious, McKinney dispels the myth that you have to be born with the gift of creativity and innovation.
