Potential customers are those who have a need and can and will pay for a product or service.
A new or improved service delivered to a customer or market which costs less to operate, or sells at a higher margin.
The elements of an organization that drive the way people behave and lead how they make decisions.
Open Innovation is an approach to innovation which sources outside knowledge and resources from outside of the organization in order to find new solutions.
In his award winning book, Beyond the Obvious, McKinney dispels the myth that you have to be born with the gift of creativity and innovation.
