Potential customers are those who have a need and can and will pay for a product or service.
Agile Development is a flexible, iterative approach focused on rapid delivery of products through collaborative, cross-functional teamwork.
Convergent Thinking: A process of finding a single, practical solution to a problem by focusing on logical reasoning and known information.
Edward de Bono: Maltese physician, author, and inventor of lateral thinking who enhanced creative problem-solving in business.
In his award winning book, Beyond the Obvious, McKinney dispels the myth that you have to be born with the gift of creativity and innovation.
