Potential customers are those who have a need and can and will pay for a product or service.
An aspect of service design to determine the needs of the service's user base.
Monetization is the process of generating revenue from an asset, product or business.
Private Equity is an asset class consisting of equity securities and debt in operating companies not publicly traded on a stock exchange.
In his award winning book, Beyond the Obvious, McKinney dispels the myth that you have to be born with the gift of creativity and innovation.
