Potential customers are those who have a need and can and will pay for a product or service.
The House of Quality is a brainstorming framework that links customer needs to product features.
A framework that helps to explain how and why individuals or organizations adopt innovations.
Quantitative research focuses on numerical data and often tries to find patterns and relationships in big sets of data.
In his award winning book, Beyond the Obvious, McKinney dispels the myth that you have to be born with the gift of creativity and innovation.
