Potential customers are those who have a need and can and will pay for a product or service.
Outcome-Based Innovation focuses on the results rather than the features or benefits of a new offering.
Visual thinking is a way to organize information by using visual formats to represent information.
Global challenges are complex, transnational issues requiring collective action, like climate change, pandemics, and inequality.
In his award winning book, Beyond the Obvious, McKinney dispels the myth that you have to be born with the gift of creativity and innovation.
