12 Reasons Why Most Innovation Labs are Failing

12 Reasons Why Most Innovation Labs are Failing

Despite their marketing attempts, innovation labs are not succeeding in bringing innovation into their parent companies. Richard Turrin outlines the dirty dozen behaviors that innovation labs engage in which contribute to their underperformance. These include being invisible to business units, undervaluing ROI, and focusing on tech over people. Innovation labs need to actively cooperate with their business units and ensure that they are focusing on achieving small milestones rather than one big project.