3 Reasons Crowdsourcing is Good for Small Businesses

Small businesses can benefit greatly from crowdsourcing, especially when it comes to improving efficiency, maximizing resources, and increasing customer engagement. Instead of using focus groups, crowdsourcing allows small businesses to gather valuable feedback from their audience on product development and improvements. Crowdfunding is also a great way for small businesses to utilize their audience and raise funds for new projects. Lastly, engaging customers through crowdsourcing can increase customer loyalty and save time and money on expensive focus groups.