Innovation requires ideas that serve a specific purpose, or 'jobs-to-be-done'. Ideas that don't meet this standard failed 8 out of 9 times upon commercial release.
The Three Horizons framework is a powerful tool for businesses to manage innovation and adapt to changing market conditions. It offers a way for companies to explore the future and build new capabilities and competencies.
Elon Musk is a serial entrepreneur with a big vision for space exploration and clean energy. He has set out to make a big impact and bypassed conventional channels.
