Creating an employee suggestion form is crucial for harnessing employee creativity. Key issues to consider include anonymity, justification for the idea, categories, and electronic vs. paper forms.
Top-down and bottom-up are two major innovation engagement strategies. A hybrid approach that combines the two can provide the best of both worlds.
Developing a killer content strategy requires knowing your potential customer and being creative in your approach. Strategies like identifying audience wants and needs, offering free tools, and making potential customers feel like insiders are a few ways to create compelling content.
