Jobs-to-be-done (JTBD) is one of the most customer-centric things a company can do, according to an article in Innovation Management.
The gray space is the period between selecting a winning idea and implementing it. Fully developing the core concept improves the chance of producing a positive outcome.
DMK Group, Germany's largest dairy cooperative, uses ITONICS tools to scout global trends in the food sector and respond quickly to changing customer needs.
