Don't let self-imposed expectations ruin the enjoyment of life. Clarify and manage expectations to enjoy the show of life.
Innovators often fall into the trap of focusing solely on incremental innovation, improving existing products and services, and overlook other forms of innovation that offer higher risk and return.
Coca-Cola’s “Share a Coke” campaign put friends’ names on bottles and increased consumption by 7%. The campaign earned 18 million media impressions and an 870% increase in Facebook traffic.
