9 steps to an awesome brainstorming session Dr Ken Hudson

9 steps to an awesome brainstorming session Dr Ken Hudson

Successful brainstorming sessions require a clear focus, which increases creativity and improves the outcome. Brainstorming facilitators should send out the brief at least 48 hours beforehand, encouraging participants to start thinking about the challenge and any questions they may have. Pre-work such as bringing examples of customer service or Blitzing the challenge can help generate ideas and offer fresh perspectives from other industries. A diverse group of people, both inside and outside the problem, is essential to encourage challenges to existing mindsets and prevent impractical ideas. The session should be kept short, around 1.5 hours or less, and evaluate ideas and capture them as they develop to prevent losing momentum. Lastly, having fun and being lighthearted can increase creativity and generate more left-field ideas.

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