A Dummies Guide for Innovation

Innovation for Dummies is a comprehensive and exciting book on innovation management, written by Pierre d’Huy and Jérôme Lafon, two innovation teachers and consultants. The book covers all aspects of innovation, from history to process, open innovation, and a practical step-by-step approach to implementation. The authors highlight how the internet has changed innovation management, with the super-fast access to information, connecting people, and the power of the crowd. They predict that IoT and AI will deliver new problems to solve and be good sources of inspiration. The book emphasizes the importance of focusing on quality root questions to solve to build a sustainable corporate innovation lab or initiative. The authors emphasize that corporate innovators are in charge and that it's possible to be an innovator within a large company. The book suggests that to balance correlative endeavors and tweak ambidexterity, teams should be trained to switch between exploration and exploitation.