Apocalyptic Innovation

The release of the movie Noah coincides with the new IPCC Climate Report, which portrays an apocalyptic future due to extreme weather events. However, what many see as a crisis, others see as an opportunity. The growing number of survivalists in the US presents opportunities for entrepreneurs and low-tech innovation. The survivalist market spends billions of dollars annually on products like ready-to-eat meals, power generators, communication and electronic equipment, and clothes. As natural disasters become more frequent, entrepreneurs have an opportunity to capitalize on the market for emergency preparedness products.