ISO has established the first global standard for innovation management - ISO 56002, which serves as a guideline and structure provider to enhance innovation management systems in organizations.
Users play a crucial role in innovation. Lead users are becoming inventors and innovators, while early adopters can provide a critical mass of users. Brand advocates can influence potential users, either face-to-face or virtually.
Large corporations will not be able to block or eliminate innovation that threatens them, as they will have competing interests and different goals.
