The Orange Socks Story I've Never Written Before

The Orange Socks Story I've Never Written Before

In 1997, Mike Brown wore orange socks to present Yellow Transportation's first strategic market plan to the senior leadership team. This small detail became noteworthy and was later mentioned in a Fast Company article about Yellow's turnaround. Brown has been wearing orange socks every day since then, and has accumulated an inventory of over 30 unworn pairs. He even uses the color orange as inspiration for his innovation management consulting brand, The Brainzooming Group.

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More Innovation Resources:

What Does the Latest Research on Innovation Management Software Reveal?

A study conducted by German universities analyzed the role of Innovation Management Software (IMS) adoption on New Product Development effectiveness and efficiency. The study found that IMS adoption improves NPD efficiency, but not effectiveness, and that Idea Management is the functionality that had the most significant impact.

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Peter Thiel’s 7 Questions for Product Innovation

Peter Thiel lists seven fundamental questions that companies must be able to answer in order to succeed in innovation management.

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Silo, Solo, So Long – Breaking Down Departmental Barriers

Silo, Solo, So Long – Breaking Down Departmental Barriers

Silos create barriers between teams, leading to poor communication and decision-making. Breaking down silos requires a shared vision, open communication culture and measurable actions.

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