Build your innovation culture - The rise of humor driven innovation

Build your innovation culture - The rise of humor driven innovation

Design-driven innovation has become a crucial tool for companies looking to avoid commoditization, but it does have limitations - particularly when seeking radical change. Humor-driven innovation, on the other hand, can bring play, fun, and unbeatable creativity to the product development process. By using deliberately unreasonable provocations, creators can bring divergent thinking to the forefront. Humor is a natural stimulator of creativity and innovation, and can help companies looking to stay ahead of the curve.