Can Creativity Be Taught? Insights from Jacob Goldenberg and Others

Wharton marketing professors Rom Schrift and Jerry Wind believe that creativity can be taught and developed through training and various methods. However, management professor Jennifer Mueller suggests that creativity needs the right environment to flourish. Jacob Goldenberg, professor of marketing, states that creativity has over 200 definitions but can be identified by its highly original and useful ideas. Goldenberg and co-author Drew Boyd propose the Systematic Inventive Thinking method for greater creativity. Another key takeaway is differentiating between innovation and creativity.