Communication is Key for Innovation Implementation and Business Success

The book "Robert's Rules of Innovation II: The Art of Implementation" emphasizes the importance of a culture of innovation to achieve success in business. Clear communication channels, consistent messaging and cross-referencing of marketing and innovation initiatives are critical to establish this culture. Effective communication is also required in order to foster collaboration among innovation teams, and to keep employees informed of company strategy and direction. By implementing an organized work culture of innovation, companies can propel the innovation process and programs to achieve optimal performance outcomes.