Avoid common mistakes in long-term innovation programs, including strategic misalignment, limited resources, lack of governance, homogeneous teams, and no business impact.
Social media can be used not only for outbound marketing but also for inbound marketing, i.e., understanding customer requirements for innovative product development. Here are ten questions organizations should consider before implementing social innovation.
Maximizing customer engagement is key to a successful business. Use a Customer Engagement Funnel to attract, retain, and turn customers into advocates.
