Designing Meaningful Products by Focusing on User Experience (UX)

Successful products provide more value to consumers than competitors do. But creating better products is hard work. The real challenge is creating products that are not only better, but more meaningful. Meaningful products create a stronger connection with the consumer, achieve higher price points and profit margins, and generate more customer loyalty and referrals. To create meaningful products, focus on driving user research and selecting a specific focus. Perform cultural scanning, conduct ethnographic research, and organize information gained from research into key themes. Identify uncontested platforms and test to identify those that customers resonate with.