Difference of convergent and divergent thinking in ideation

The article discusses the differences between convergent and divergent thinking, which are two concepts applied in ideation and problem-solving. Convergent thinking aims to narrow down options and distinguish a single, provable solution to any problem using speed, logic, and accuracy, while divergent thinking focuses on understanding every factor behind a specific problem faced by the company to find new opportunities and ways to resolve intractable issues. The article highlights six factors and eight elements that make these two concepts separate. The article recommends applying divergent thinking in the first few steps to generate imaginative concepts, followed by convergent thinking to narrow down the list of ideas based on specific factors. The article concludes by emphasizing that both schools of thinking are vital and significant for creative work and problem-solving, and integrating them could greatly help with ideation.